About cLean Hydration
Why "cLean" Is More Than Just a Name
What’s so powerful about the word clean is that it can mean different things to different people, and every interpretation is positive.
To some, it means purity.
To others, it means clarity, precision, excellence, or even stylish.
For us, it's all of those things. But more than anything, cLean represents doing things the right way.
It started during the pandemic as a simple name our founder gave his diet to help him stay more consistent. Every time he saw or repeated the phrase cLean diet, it served as a reminder to make the healthier choice.
Then, as his focus shifted from football to strength training, cLean diet naturally evolved into cLean bulk—the antithesis of a dirty bulk.
Which isn’t about mindlessly stuffing yourself with as many calories as possible, just to chase a number in the gym or on the weighing scale. It’s about intentionally fuelling the body with the right macros, nutrients and hydration.
Even if that means slower progress to begin with, in the long term, this gets results that actually last.
This mindset of sustainable progress through intelligent decisions became the foundation for everything that followed. And eventually it became the foundation for a company: cLean Hydration.
Why cLean Hydration?
Once he was consistent with his strength training and nutrition, our founder began paying closer attention to other areas that might offer a mental or physical edge: sleep, recovery, mobility, and even breathwork.
That same drive eventually brought him back to something he'd overlooked for years: Hydration.
At the time, he was already drinking 3+ litres a day using a basic filter, thinking that was enough. And this was after making the permanent switch from juices and soft drinks to water only, so he could cut back on sugar.
But it wasn’t until he took hydration as seriously as exercise and nutrition that he discovered just how much of a difference it really makes.
The biggest shift came in something he’d been dealing with for almost a decade:
Brain fog—always in the background, ready to cloud and slow his mind in the moments he needed mental clarity the most.
Anyone who’s experienced persistent brain fog knows just how frustrating it can be when you can’t think clearly on your feet. Moments and opportunities keep passing you by, because you’re constantly one step behind.
That all changed after he optimised his hydration, and the mental clarity that followed gave him back a sense of control he’d almost forgotten he’d lost.
We’re not saying hydration is the whole picture, but from our experience, we can confidently say it’s the first piece of the puzzle. And cLean Hydration exists because we wanted to share the experience of regaining lost clarity.
Our Philosophy
Even NASA, when searching for life on other planets, looks for one thing before anything else: Water. No water, no life. It’s that simple.
But here on Earth, water is everywhere. So it’s easy to forget just how essential to life it really is. We drink whatever’s convenient, often without a second thought about whether it could actually be doing more...
More like reinforcing the base that everything else relies on.
That’s why we believe hydration isn’t just something you do, it’s something you must build on.
Every cell, tissue, and system in your body primarily runs on water. In fact, the average adult body is 60% water, and in some organs, it’s over 75%.
Anything built on a weak foundation eventually collapses. So, before stacking supplements, powders and more caffeine, it’s probably a good idea to start with the foundation of health.
"You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.” ~ Gordon B. Hinckley
This blueprint helps build a strong foundation before anything else.
Hydrating at the deepest level supports everything above it.
Brain. Mood. Muscles. Performance. Recovery. Energy.
Everything.
Don't Just Take Our Word For It
The cLean Vision
At cLean Hydration, we’re on a mission to redefine what hydration means by introducing new, innovative solutions that make your water work for you, at every stage between hydration, clarity, performance and long-term health.
And this is just the beginning, because our vision doesn’t stop at delivering the best hydration solutions...
Long-term, we’re building the platform and reach to help ensure everyone on the planet has access to clean, safe drinking water. Not just by raising awareness, but by putting real energy and funding behind solving it.
Founder's Note
"If you’ve read this far, you’re probably wired like me. Someone who wants to master every variable to unlock their full potential. Not just for aesthetics or performance, but because you believe the best, most capable version of yourself has more to give to the world. Soon I will start documenting my own health and fitness journey via our blog and social media to show the results of living a cLean lifestyle: Strength. Speed. Combat. Brainpower. Longevity.
But for now, we start with the foundation.
We start with hydration."~ Moses Olweny, Founder (July 2025)
#TheFutureIscLean
Curious to Learn more about Purity?
We wrote a scientific deep dive, breaking down the first core pillar of hydration. Not just what it means, but why it matters and why it's the first step towards energy, clarity, and peak cellular function, the kind that actually lasts.
